Types of Exhibition Labels
The introductory text introduces the big idea for the exhibition – but it also sets the tone and provides context for the exhibition. What does your viewer really need to know to explore the exhibition? How can you help someone who doesn’t know about this topic get oriented?
Group labels introduce the main themes of the exhibition and help the viewer see how the parts of the exhibition fit together into the whole. A group label should tell the viewer:
Group labels often have a header or title – if you can make the header catchy, funny, or provocative (but still accurate), you’ll get your audience’s attention.
Object Labels: Object ID + 50 word caption
Object labels identify the image or object on display. They tell the viewer what they are looking at and why it is important – and help the viewer better understand and/or appreciate the main idea of the exhibition.
The object ID identifies the object:
The caption provides information and context:
 Beverly Serrell, Exhibit Labels: An Interpretive Approach (Walnut Creek, CA: AltaMira Pres, 1996), p. 26.