alternative metrics = altmetrics
Altmetrics (short for alternative metrics) are a way to measure impact and reach of scholarly research beyond traditional academic citations. They measure how research is shared and talked about online. Unlike traditional citation counts, altmetrics look at things like news stories, blog posts, social media, Wikipedia, and policy documents. They help show the broader impact and visibility of scholarly work—both inside and outside of academic circles.
See two examples of alternative metrics are captured for selected journal articles using (1) a donut from the Altmetric database and 2) a Plum print from the PlumX Metrics database.

Watch this 3 minute beginner's guide to altmetrics.
