The primary aim of the Media Doctor project is to improve standards of journalism as they apply to specific topic media coverage of new medical drugs and treatments. Media Doctor will review current news items about medical treatments, assess their quality using a standardised rating scale and present reviews of good and bad examples of reports on a specially designed website. It is anticipated that independent and objective critiques will improve journalistic practices in reporting new medications and treatments.
A secondary aim is for Media Doctor to act as a GP service in providing email alerts to relevant, current media articles that patients may approach them about. We believe the impact on the media would be far greater when applied in developing countries.